BAX facilitates relationships between building owners and telecommunication carriers and providers. For building owners and managers, a single relationship with Century Asia automatically extends to the growing number of carriers and providers who are part of the program. Likewise, for telecommunication providers, a single relationship with Century Asia automatically extends to the various buildings that are part of the BAX program.

Building owners and administrators are keen with the additional revenue that they are able to generate. More importantly, the building owners value the increased retention of tenants and greater marketability of the building. Telecommunication carriers and providers are also eager to take advantage of the opportunity of expanding their market and intensifying their network.